Links

A Link is the core entity. It has a slug, one or more destination URLs, and rules for picking which destination each visitor sees. This page documents every field on the link edit form.

Main Options (Left Panel)​

Name​

A human-readable label for this link. Shows up in lists, reports, and notifications. Not used in the URL — pick anything that helps you remember what this link is for.

Example: Spring Promo — Facebook Ad

Slug​

The short identifier in the link's URL. Goes after /c/ in the URL: https://click.yourdomain.com/c/<slug>.

• 8 lowercase alphanumeric characters by default. Auto-generated if blank.
• Must be unique across your account.
• You can override with any custom slug (e.g. summer-promo).

Group​

Optional category for organizing links in the dashboard. Shows up as a filter in the Links list. Group names are free-form text — type anything ("Q1 Campaigns", "Affiliate Partners").

Tags​

Optional keyword tags. Multiple tags per link. Useful for cross-cutting filters that don't fit neatly into one Group.

Source​

Which traffic source this link is associated with. Sources control which URL parameters get extracted and saved on the click record (e.g. how gclid from Google Ads gets parsed). See Sources for the full setup.

If left blank, only universal parameters (UTMs, gclid, fbclid, etc.) are captured.

Cost Type and Cost Value​

How much each click costs you. Used in reports for ROI, ROAS, and profit calculations.

Set Auto and configure your Source's parameter mappings to pull cost from a URL parameter your ad platform sends. See Sources.

Currency​

Currency for cost and revenue. Defaults to USD. Multi-currency reporting groups by this field.

Domain​

Which custom domain serves this link. Defaults to your account's primary tracking domain. Pick a different one if you've configured multiple Custom Domains.

Distribution Type​

How the link picks which destination URL to serve when there are multiple paths.

See Paths and Rules for the full mechanics.

Redirect Mode​

Which HTTP redirect status code to return.

Hide Referrer​

When enabled, strips the HTTP Referer header before sending the visitor to the destination. The destination won't know the visitor came from your tracking link.

Useful for affiliate links where you don't want the destination tracking your referral source.

Notes​

Free-form internal notes about this link. Visible only in the dashboard. Doesn't affect anything functional.

Paths and Rules (Right Panel)​

This is where you configure A/B testing and conditional routing. Paths are the default URL distribution; Rules override paths based on visitor criteria.

See Paths and Rules for the deep-dive — including weight calculations, criterion operators, and rule priority.

Advanced Settings​

Click Advanced to expand additional fields.

UTM Passthrough​

When enabled, all utm_* parameters from the incoming URL get appended to the destination URL. Lets your destination page receive the same UTMs your link did.

Example: Visitor clicks https://click.yourdomain.com/c/promo?utm_source=fb&utm_campaign=spring. With UTM Passthrough on, they land on https://destination.com?utm_source=fb&utm_campaign=spring&click_id=....

Click ID Passthrough​

When enabled, click-platform IDs (gclid, fbclid, msclkid, ttclid, li_fat_id, twclid, epik, rdt_cid, ScCid) from the incoming URL get appended to the destination URL.

This is what makes "click ID forwarding" work between ad platforms and your destination's analytics.

Postback URL​

Server-to-server URL that fires when a conversion is recorded. Useful for telling third-party trackers (affiliate networks, ad platforms) about conversions.

The system POSTs to this URL with conversion details — click_id, revenue, action_type, etc.

Example:

https://your-affiliate-network.com/postback?click_id={click_id}&payout={revenue}

Token placeholders like {click_id}, {revenue}, etc. get replaced with the actual conversion values. See URL Tokens Reference for the full list.

Referral Link Settings​

Optional. Used when this link represents a referral opportunity for a sub-account or affiliate user.

Referrer Tenant ID​

Which sub-account gets credit for this referral. When a click on this link converts, the linked sub-account is attributed.

Item Type / Item ID​

What's being referred (e.g. a product, a sub-tenant, a share campaign). Free-form values that get appended to the destination URL so the landing page can render personalized content.

Worked Example: A/B Test on a Landing Page​

Goal: send 50% of visitors to /landing-a and 50% to /landing-b. Track both, see which converts better.

Steps:

1. Create a new link, name it "LP A/B Test".
2. Distribution Type → Random.
3. In the default path, add two landing pages:
   • https://yoursite.com/landing-a weight 1
   • https://yoursite.com/landing-b weight 1
4. Save.

Visitors clicking /c/<slug> will be 50/50 distributed. The Click Log shows which variant each click went to (in the destination_url column). The Reports tab can group by destination_url to compare conversion rates between variants.

For a 70/30 split, change Distribution Type to Weighted and set weights 70 and 30.

For "send US visitors to /landing-a, everyone else to /landing-b", use a Rule with criterion country_code is US → /landing-a, and the default path → /landing-b.

Next Steps​

• Paths and Rules — Configure A/B variants and conditional routing
• Landers — Reusable landing page configs
• Offers — Offers with payouts and conversion caps
• Sources — Capture ad-platform URL parameters
• Custom Domains — Use your own branded domain on links